Wellbeing programming isn’t just a “checked box” anymore; rather, it’s being looked at a way to make a true impact on a company’s population.
As the majority of U.S. employers are now offering wellness and wellbeing programs and beginning to understand its importance, many still struggle with finding programs that are successful at making positive behavioral changes in their population.
Whether you have a program in place or are looking for a new way to impact your population health through wellbeing programming, what should you look for to define success?
1. Competitive features.
At the base of a successful wellbeing program are features that will motivate your population to change their unhealthy behaviors. Features such as the opportunity for participants to choose their own activity tracker (like Movband, Garmin and Fitbit) and the ability to leverage group dynamics through messaging functions, gamification, custom programming and incentives are key.
2. Culture integration.
Not all company culture is the same and, therefore, not all wellbeing or wellness programs should expect to be that way either. A wellbeing vendor that has the flexibility to make changes based on client needs is important to the success of the program.
3. Full wellbeing approach.
Successful programs don’t just focus on the number of steps an employee takes or pounds lost, but include all the areas of wellbeing including financial wellbeing, mental health, community involvement, purpose, healthcare assistance and more.
4. Education and resource availability.
Building on the basics of the wellbeing program, success is found through additional programs that offer added benefits along the way. This includes educational resources for all the areas of wellbeing – from health coaches and financial wellness counselors to mental health information.
“When you include all of the pieces of wellbeing – that’s financial, purpose, community, stress and social – you can really start to measure the success of the program,” DHS Group VP of Employer Solutions Will Herold, said. “If you do not start with metrics that you want to measure then you have no idea how successful your program is.”
A company’s wellbeing program is only as successful as it’s allowed to be and that begins with not only taking into consideration the points above, but truly understanding what the ultimate goal may be. Hopefully, not just 10,000 steps taken each day by employees but, rather, better population health and cost savings.
If your current wellbeing program isn’t helping you achieve your goals of better population health through a program that includes a “full-circle” approach with competitive features, cultural integration, education and resource availability and more, there are other options.
We help companies in all stages of their wellbeing programming – from first steps to complete solutions that incorporate healthcare analytics, financial planning and more. Chat with a member of our team today to learn more!